Free PDF Quiz MB-220 - Authoritative Microsoft Dynamics 365 Marketing Functional Consultant Downloadable PDF

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Microsoft MB-220 certification exam is designed for those individuals who want to become Microsoft Dynamics 365 Marketing Functional Consultants. MB-220 exam is a part of the Microsoft Dynamics 365 certification program and is intended to validate the candidate's skills and knowledge in implementing and configuring Microsoft Dynamics 365 Marketing solutions. Passing the MB-220 exam is a prerequisite to achieving the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.

Microsoft MB-220 Exam is a certification exam designed for individuals who want to become certified as a Microsoft Dynamics 365 Marketing Functional Consultant. MB-220 exam is intended for professionals who possess the skills and knowledge necessary to implement and configure the Dynamics 365 Marketing application for businesses. Microsoft Dynamics 365 Marketing Functional Consultant certification exam is intended to assess an individual's ability to design and implement solutions that meet the business needs of clients.

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Microsoft MB-220 - Microsoft Dynamics 365 Marketing Functional Consultant First-grade Downloadable PDF

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Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q231-Q236):

NEW QUESTION # 231
Your company currently uses real-time marketing capabilities in Dynamics 365 Customer Insights - Journeys.
Your marketing director wants you to provision a new instance of Dynamics 365 Customer Insights - Data and enable the use of Customer Insights - Data profile attributes in personalized email content.
You need to prepare your plan for connecting the two applications.
Which four required actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation:

NEW QUESTION # 232
To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

A. Contacts blocked due to quotas will be added to a new segment.
B. Segments must include sorting by the Building Location entity.
C. Segments must include sorting by privacy requirements.
D. Segments should be Static.
E. Segments should be Dynamic.

Answer: A,B,E

Explanation:
* A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.
* Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
* Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Topic 4, Global and European Area Office
You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to "Engage in a digital habi-verse." Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising. as well as establishing a local donor, ambassador, and volunteer community. The foundation's headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
* Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a 'live" sprint or activity against them.
* Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated with actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
* Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
* Unless otherwise stated, no customizations have been made to forms or views.
* The foundation prefers to not create new workflows or additional automated processes.
* There is an integration with their finance solution. For this, many entities require a mandatary Cost Center allocation field. These entities include events, campaigns, and donor commitments.
* All countries/legion* and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS.
and push messages.
* Microsoft Power Pages is used for the foundation's online volunteer and event portals.
* For SMS messaging, Twilit has been configured as a SMS provider in Dynamics 365 Marketing
* Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
* There are numerous processes automated through Power Automate. For example:
* All new users are created as contacts,
* Submitted form information is copied and registered on master entities.
* Task activities can be created from real-time campaigns for employees The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment based journeys for inviting audience's Common actions such as registrations and check-ins use a single journey per default Marketing trigger The foundation's newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
Set up and design principles for new events are as follows.
* Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
* Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
* To further promote the foundation and the event, VlPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
* The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions
* All national constituents of the event location are invited through an initial segment-based journey.
* The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
* Senior marketers want to be included in the invitation journeys, but segments that include them have yet to be created.
* Leads should be created from the event registrations.
* Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
During the Amsterdam event retrospective, the team received the following feedback:
* Content designers were unable to use the drag and drop editor of the imported emails.
* Senior marketeers did not receive event invitations.
* All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
* Registered contacts received two different confirmation emails.
* When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
* To raise funds, a contribution will be charged for session packages and the silent VR disco.
* National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
* Event team members must be onboarded through a Dynamics 365 Marketing journey.

NEW QUESTION # 233

You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once,
more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

NEW QUESTION # 234
You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email
campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of
the solution.

A. Create Contacts in Demo Data of Marketing Settings.
B. Import contacts from an Excel file.
C. Create contacts manually in the Contacts section of Dynamics 365 Marketing.
D. Create contacts manually in the Leads section of Dynamics 365 Marketing.

Answer: A,B

NEW QUESTION # 235
Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

A. Marketing Emails Sent = 1,755,983
B. Australia Business Unit has 10 regular Users and 1 Administrator User
C. Litmus inbox Previews = 100 per month
D. Marketing Contacts = 24,500

Answer: A,D

Explanation:
Topic 2, Case study Contoso
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers training in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso's business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe:
Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021.
As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
Contoso's existing environment consists of the following applications:
* Dynamics 365 Marketing
* Dynamics 365 Sales - 120 Users
* Custom Built Customer Service Portal
* A Call Center application for the 24/7 Support Team
* Custom build CRM Application for Lead and Sales Management
* Office 365
* SharePoint integrated with D365 Sales
* Dynamics 365 App for Outlook
* Microsoft Teams
The Marketing Team
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
Chief Marketing Officer (Entire Organization)
1 - Vice President of Marketing (Entire Organization)
3 - Marketing Heads, one for each region (North America, Europe, and Japan)
6 - Marketing Managers, two for each region (North America, Europe, and Japan)
18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
* Customer Journeys
* Customer Segmentation
* Creating Email Templates
* Creating Marketing Pages, Forms etc.
* Event Management: Live Events and Webinars
* Region-specific Marketing content generation
* Customer Survey Management
* Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
Managing customer journeys and fixing any issues.
Reviewing all marketing survey responses to measure customer satisfaction in real-time.
Capturing and analyzing customer and employee feedback.
Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements
Localization is the key
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway. Contoso wants to make sure that:
* the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
* the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
* for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
* reports and dashboards are built to give an overview of the region-specific marketing activities.
* there is also a global dashboard available to Management.
Other Critical Requirements
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera.
They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
* identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
* create customer journey templates which are region- and language-specific.
* create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
* create different activity templates that can be triggered based on the customer interaction and the region they belong to.
* have the ability include specific surveys as part of the customer journey.
* have the ability to create multi-lingual surveys where the customer can choose their preferred language.
* leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
* enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
Outbound and inbound customer journeys always required monitoring by a group of marketing team members.
The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.

NEW QUESTION # 236
......

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FREE PDF QUIZ MB-220 - AUTHORITATIVE MICROSOFT DYNAMICS 365 MARKETING FUNCTIONAL CONSULTANT DOWNLOADABLE PDF

Free PDF Quiz MB-220 - Authoritative Microsoft Dynamics 365 Marketing Functional Consultant Downloadable PDF